15+ Marketing OKR Examples for your team

Best Marketing OKRs to get you started

The OKR (Objectives and Key Results) framework not only helps Marketing teams articulate and jot down what they are planning to achieve, but also help them stay focused and track key results on a regular basis.

  • What are some good Marketing OKRs?
  • Marketing OKR examples for startups and corporates
  • How to write effective Marketing OKRs?

In this article, we will cover the points mentioned above and give you a good overview of Marketing OKRs.

General Marketing OKR Examples

Objective A: Increase number of website visitors

  • Key Result 1: Increase website visitors from Social Media by 20% every month
  • Key Result 2: List the company on 50 start-up directories
  • Key Result 3: Collaborate with 10 bloggers to write about our company

Objective B: Generate more qualified leads for the Sales team

  • Key Result 1: Generate 20% more leads from ads with the same ads budget
  • Key Result 2: Generate 250 leads from Email Marketing
  • Key Result 3: Increase leads from organic search by 25%

Objective C: Share of organic and referral leads to be increased to 30% of overall leads

  • Key Result 1: Launch a referral campaign and get 50 referrals a month from existing customers
  • Key Result 2: Rank on page 1 of Google search for keyword 'OKR Examples'
  • Key Result 3: Produce 10 YouTube video interviews with industry influencers

Objective D: Improve SEO ranking on Google

  • Key Result 1: Publish 50 articles targeting shortlisted keywords
  • Key Result 2: Get back links from 25 websites with Domain Rating 70+
  • Key Result 3: Improve loading speed of the website - Google page speed insights ranking to be 90+

Social Media Marketing OKR Examples

Objective A: Build an audience on Social Media

  • Key Result 1: Increase followers on Twitter, Instagram, LinkedIn and Facebook by 50%
  • Key Result 2: Increase monthly content views on Quora to 10k
  • Key Result 3: Increase monthly impression of tweets to 100k

Objective B: Improve Social Media engagement

  • Key Result 1: Get 50 customers to share their success stories on Facebook, Instagram or Twitter
  • Key Result 2: Increase the average likes and retweets on tweets by 10%
  • Key Result 3: Get at least 20 influencers (with 100k+ followers) to collaborate on Instagram and Twitter

Objective C: Boost paid users from Social Media

  • Key Result 1: Increase website visitors from Social Media by 20% every month
  • Key Result 2: Sign ups from Social Media to be increased by 10% every month
  • Key Result 3: Demo requests from Social Media to be increased by 10% every month

Content Marketing OKR Examples

Objective A: Improve quality and quantity of blog posts

  • Key Result 1: Increase blog subscribers by 30%
  • Key Result 2: Reduce bounce rate on the blog by 50%
  • Key Result 3: Publish 25 blog posts every month

Objective B: Start publishing content by collaborating

  • Key Result 1: Partner with 10 popular blogger and publish blog posts
  • Key Result 2: Get published on 5 business newspapers
  • Key Result 3: Publish a thought leadership by collaborating with industry leaders

Objective C: Grow the weekly newsletter audience

  • Key Result 1: Increase subscribers to the weekly newsletters by 40%
  • Key Result 2: Improve content quality to reduce churn by 60%
  • Key Result 3: Increase website visits from the newsletters by 50%

SEO OKR Examples

Objective A: Optimise search engine ranking for top 3 target keywords

  • Key Result 1: Blog articles on keywords to rank on page 1 of Google search
  • Key Result 2: Get 100 back links each for SEO content on target keywords
  • Key Result 3: Create a relevant video for each blog article and embed it on the page

Objective B: Improve user engagement on the website

  • Key Result 1: Increase average session time to 3 minutes
  • Key Result 2: Bounce rate to be reduced to 30%
  • Key Result 3: Increase average number of page views to 5

Objective C: Rank on untapped relevant keywords

  • Key Result 1: Identify 50 relevant keywords that are untapped by competitors
  • Key Result 2: Create a CMS template of the blog page
  • Key Result 3: Create long-form content and publish multiple pages using the CMS template

Digital Marketing OKR Examples

Objective A: Improve website conversion

  • Key Result 1: Revamp the website to improve UI and UX
  • Key Result 2: Improve conversion on the landing pages by 35%
  • Key Result 3: Make the website load 30% faster

Objective B: Improve Digital Ads campaign

  • Key Result 1: Ensure that cost per lead stays below 5 USD
  • Key Result 2: Increase CTR (click through rate) for PPC campaigns from 2.3% to 3%
  • Key Result 3: A/B test with 5 new ad campaigns

Objective C: Explore new paid advertising channels

  • Key Result 1: Create and launch 3 ad campaigns for Instagram
  • Key Result 2: Promote 3 Tweets and measure efficacy
  • Key Result 3: Launch a pilot project of display  ads on Taboola and Outbrain
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