Why you should define Company Objectives and 5+ examples of Company OKRs

Setting company objectives is a high-reward activity that not only brings focus to your company, but also brings transparency among your team about what the Company is trying to achieve in the next quarter. Company goal-setting exercise also brings a sense of ownership amongst your team as they know how they are contributing to the company's growth.

Defining Company Objectives and Company OKRs has the following advantages:

Increased focus among management team
Improved Employee Engagement
Better transparency and clarity among the entire team

In this article, we will cover the points mentioned below:

What are some good Company Objectives?
Examples of Company Objectives for start-ups and large corporations.
How to write Company OKRs effectively?

Company OKR Examples

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Objective A: Grow Company revenue

Key Result 1: Increase revenue from Software services to 10 Million USD
Key Result 2: Increase pricing of existing SaaS product by 20%
Key Result 3: Launch the new SaaS product and achieve 10,000 monthly recurring revenue this quarter

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Objective B: Achieve profitability

Key Result 1: Increase overall pricing by 20%
Key Result 2: Cut down digital advertising costs and server costs by 20%
Key Result 3: Increase the share of organic leads by 15%

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Objective C: Ensure customer success

Key Result 1: Improve the Net Promoter Score (NPS) by 15%
Key Result 2: Ensure customer retention is above 97%
Key Result 3: Interview 25 customers and obtain qualitative feedback

Objective D: Build and maintain a great company culture

Key Result 1: Launch a continuous 360 feedback process
Key Result 2: Improve employee NPS by 20% by end of quarter
Key Result 3: Conduct an all-hands town hall and organize a team offsite this quarter

Objective E: Launch the new SaaS product

Key Result 1: Do a Private Beta with 20 customers
Key Result 2: Make a launch plan and execute it this quarter
Key Result 3: Feature the product on TechCrunch, Forbes and VentureBeat to get early users

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